The word ``The Catalyst`` in bold black font on a white background.

TheCatalyst is an agile, independent creative consultancy with a simple drive: to explore, guide, and empower businesses, brands, and people to unlock new opportunities for growth and shape a brighter future.

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Whether working directly with clients, embedded within leadership teams, or collaborating with agencies, my focus is always on creating impact, driving progress, and helping people, brands, and businesses see their futures more clearly.

By combining a strategic and commercial focus with brand-led thinking, I help shape impactful strategies, articulate bold visions, and craft authentic narratives that turn ambitious goals into meaningful action.

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Ways of working

  • Clarity that drives decisions.

    I analyze market dynamics, cultural trends, and business objectives to create a strategic foundation that empowers leaders to make confident, forward-looking decisions. From positioning audits to market mapping - it is all about the big picture and a clear path forward.

  • Unlocking new growth opportunities.
    I uncover and shape future-focused opportunities by identifying whitespace, fostering creative problem-solving, and building actionable innovation plans. Whether it’s creating new products, services, or business models, I help organizations think differently and innovate with purpose.

  • Building brands with purpose and impact.
    I create cohesive, authentic brand strategies and identities that connect with people, align with business goals, and drive growth. From brand positioning and messaging to visual identity and personality, I help brands stand out and resonate.

  • Making strategies come to life.
    I work alongside leadership teams, agencies, or collectives of independents to bring strategies to life. Whether it’s facilitating workshops, leading brand sprints, or embedding temporarily within a team, I ensure strategies move from concept to impactful execution.

  • Support where and how you need it.
    I provide flexible, tailored support depending on your needs — working in project-based engagements, as a fractional team member or whatever makes sense given the challenge at hand.

It’s not about me

But, since you’re here… My name is Anders, and I am The Catalyst. I’m passionate about instigating change and helping brands, companies, and teams unlock their full potential. Collaboration drives me, and I thrive on refining strategies, shaping innovation cultures, and sparking meaningful progress.

With a background as both a leader and entrepreneur, I bring hands-on experience in running and managing businesses alongside advising them. I understand the challenges of inspiring a strong culture while pushing a business to grow, evolve, and perform at its best.

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Partners & Projects

2025

Empery Digital
NineUnited
Heartland
SNUW
VLCN & ThankYou
Dinesen
Diamond MSP & ThankYou
NRD 55
Lasso
Commerce Lynx & ThankYou
Hotels.com & ThankYou
Lasso

2024

Dinesen
MKAE
Skratch / Proshop & ThankYou
Koral
Grundfos & WorthYourWhile
GetWhy
VRBO & ThankYou
Heartland
Bestseller

Past Experiences

SAS, Novo Nordisk, Maersk, Carlsberg, Nike, Tise, Nestle, Canon, Unilever, NATO, Adidas, Arla Foods, Henning Larsen Architects, Sennheiser, EPOS, Ravensburger, Teamviewer, McKinsey, Pandora, Google, BoConcept, Danske Bank, Nordea, Haldor Topsoe, Velux, Brooklyn Brewery, Novozymes, Coloplast, PFA, Movia, Postnord, P&G, Vestas, Skyborn Renewables, bObles, Dansk Industri, Telia, Telenor, 3 mobil, DSB, Baton Transport, ASKUL Corporation, Agreena, GatewayZero, Hjerteforeningen, MAX Burgers, LB Forsikring, Codan Forsikring, Simcorp, LoveMade, Chr Hansen, Mobilepay, Rambøll, Royal Unibrew, TDC, Danske Spil, 3shape, Anora Norway, APM Terminals, Apoteka, Blue Ocean Trade, Kaspersky Antivirus, CBS, Orkla, Emply, Prodata Consult, Emagine, K11, Octarine Bioscience, Innova, Karriere.at, Norika Group, NREP, Sanzi Beauty, Sunstone Maritime, True gum, Tivoli, Zero North, LiveKlein, Politikken, Audika, Tetrapak, Podimo, Strøjer Tegl, Air Greenland, Klasselotteriet, Maersk Drilling, Welltec, Nationalmuseet, YouSee, BRIO, Dantaxi, DeltaG, Drop93, Gorrissen Federspiel, Maersk Tankers, Safmarine, Ramirent, Real Tech Fund Tokyo, Decadent, Dulong, Pristine, Cartesi, Rijeka port, Lunar Bank, Matas, Københavns Universitet, Arcus, Holo, P+, Hifi Klubben, Merrild, The Mallows, Fitness World, Functional, Relatel, Wonderful Copenhagen, Day ET, Lindab, CBB Mobil, Kræftens Bekæmpelse, Unisport, PhaseOne, CaptureOne, KAYAK, Royal Unibrew… And many many more…

Let’s Talk!